Creative Business Card Printing Techniques
Business cards are one of the most effective marketing tools any businessman must possess. Aside from being handy and cheap, one of its major advantages is the fact that it projects a statement and a personality of the owner to its recipients.
There are a lot of ways and techniques that can be applied to make an effective business card. One of which is of course by enhancing the appearance and design of your business card. Size, color, orientation and content are part of this important creative aspect. But aside from putting all your creative ideas into your card, one more thing to consider is the type of business card printing you are going to apply. There are a lot of ways actually; here are some creative printing techniques you may consider for your ideal business cards.
Embossing/Debossing
The process of embossing and debossing had been very popular today. Your cards undergo with the same process but produce different result. Both processes consider the use of metal plate and a counter. The plate is pressed or stamped on the paper creating an impression. This is usually done to create a different feel of the letters on your card or sometimes on the logo or image.
The main difference is that embossing creates a raised impression on your card, while debossing produces a depressed impression. Most processes for both procedures are done through heat or by manual tracing using a stencil.
Lamination
Lamination provides a smooth and soft feel on your cards, usually water and tear-resistant and enhances the vibrant colors of your card design. It appears to be in a silk-like finish making it more glossy and professional looking. Business cards which are traditionally printed in full-color can be added with a unique texture coated with silk laminate finish which is durable and can resist different weather conditions.
Varnish
Varnishing your business cards can be done by applying a liquid coating to the printed surface creating a transparent glossy, mate, satin or neutral finish. Aside from gloss, matte and satin, another type of varnish which is getting popular right now is ultraviolet (UV) varnishing. It can be either all over the card or just a special spot like business name or company logo.
Those are just a few of the many ways you can improve your business cards. So the next time you create one, try to go out of the box and explore more business card printing techniques.
